Client Project: Quora
UX Field Research
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Role: UX Researcher (Team of 4)
Timeline: 15 weeks (Jan - Apr 2021)
Methodologies:
Semi-structured Interviews
Affinity Mapping
Software:
Miro
Excel
Overview
Research Challenge
Discovering the potential role of Quora in the college admissions process:
“What is the range of information prospective students seek in the process of applying to undergraduate programs at four-year colleges/universities?”
*Why do students need this information?
*What resources are students using today to meet their information needs?
*In what ways do students find, record, and track information that they find?
Impact
Initiated a potential follow-up diary study for college application period to cover gaps identified in this study
Provided Quora employees a foundation and some context for prospective college students’ information needs by sharing findings at Quora’s company-wide monthly UX Research series
Conclusion
At the end of the project, we presented to our stakeholders, two UX Researchers at Quora. Afterwards, we presented at the company-wide Quora User Research Series highlighting our findings and its implications and relevance to Quora.